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Fuck The Poor?: Fuck The Poor? A man walks the streets of London shouting #FuckThePoor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate. (http://publicis.london)

Tags: Industry: No Profit

Company: Pilion Trust

Agency: Publicis

Country: United Kingdom

Prize: Cannes Lion Prize,Eurobest

Year: 2013

Creative Concept: Do It in Reverse

Type of content: Video case study

Language: English

Topics: Fundraising

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English
Italiano
Dutch
French
Hindi
Multilanguage
Polish
Portuguese
Spanish
Swedish
Norwegian
Romanian
Japanese
Korean
German
Chinese

Market level - Changing the activity
Market level - Changing the need
Market level - Changing the occasion
Market level - Changing the place
Market level - Changing the target
Market level - Changing the time
Marketing mix level - Advertising
Marketing mix level - Direct marketing
Marketing mix level Public relations
Marketing mix level- Personal selling
Marketing mix level- Sales Promotions
Place
Positioning
Price
Product level - Product
Marketing mix Level - Social Media
Interception campaign

Advertising
Brand Marketing
CRM
Digital Marketing
Direct Marketing
Emotional Marketing
Event Marketing
Facebook Marketing
Fundraising
Global Marketing
Green Marketing
Guerrilla Marketing
Lateral Marketing
Marketing innovation
Marketing Research
Neuromarketing
Political Marketing
Positioning
Promotion
Retail Marketing
Sales Marketing
Segmentation
Service Marketing
Social Marketing
Social Media Marketing
Street Marketing
Viral Marketing
Creativity
Entrepreneurship
Employer Branding
Business Model

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