Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Sing-Along
T-Mobile brought karaoke out of the traditional pub circuit we know and love and onto an altogether grander stage - London's Trafalgar Square. 13,500 people, including special guest star Pink, sang their hearts out to karaoke classics from “Hey Jude” to “A Little Piece of My Heart”, creating a truly unique, memorable moment that everyone wanted to share in. (http://saatchi.co.uk) ...
Skoda Greenline
Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Link: http://ddb.se/work/skoda/greenline/
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
Remotely controlled boot
We enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneousl ...
gatorade sports homework
Our sedentary routine starts from youth, spending all day sitting in school, all afternoon sitting doing homework and the rest of the day sitting in front of a screen. Therefore, Gatorade introduced a new school activity, Sports Homework. An education app that allows teachers to assign sports homework to their students. (https://vimeo.com)
Visual Dictionary App
An App that turns our everyday surroundings into a powerful learning tool. It offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. Now students can snap a picture and improve their vocabulary instantly. (http://grey.com)
Reference:http://www.visual ...
Freshness stamp
Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)
Target Kaleidoscopic Fashion Spectacular
20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk's light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York's Standard hotel? You could start with "Spectacular," but even that seems limiting.(www.mothernewyork.com)
CITROËN Eye Catching DS3
everyone knows the DS3 's name, but not how he looks . This is unfortunate for a car with such special looks. For this reason EuroRSCG and ERC designed an online experience in which they challenge everyone around as long as possible to look at a DS3 without blinking an eye . A man flashes on average every six seconds with his eyes. (www.staging.eurorscg.be)
&n ...
Burma Installation
As part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the innocent prisoners and then use the pen to sign ...
Tunisian Revolution : JUNE 16th 2014
Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. The advertising industry, like many others, was completely stuck. We needed to find a way to encour ...
Heineken Star Player
StarPlayer is a first in social media multi-platform gaming as it transforms TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home. The game was devised and created by AKQA.(www.awards.akqa.com)
Mercedes-Benz Tweet Race
The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)
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Bing | Decode Jay-Z
Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded ...
Musical Fitting Room
To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)
THE 250KM WAVE
A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise dre ...
Eniroboxen
Everyone knows you can find phone numbers and addresses of Eniro. And bike shops, Elgiganten and the occasional pizza. But since last fall, you can also search directly for products, so that you yourself do not have to figure out what business that might sell that you need. (www.guldagget.se)
IKEA e-Folder set
With the help of e-Folder set the products are integrated into a single, useful content which allows users to experience the advantages of IKEA orgaziners. (www.laboratorygroup.com)
Cancerfonden -- Rosa bandet
After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)