Rak'n'Roll Records - a charity record label

Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is available through the payment of at least 2 zł . The idea has generated more than 800 000 zł free media.

Link to full case: http://180hb.com/projekty/raknroll-records.html