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IBM Smarter Cities

IBM Smarter Cities

 

IBM Smarter Cities

In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.

 

Tags: Industry: Banking
Company: Ibm
Agency: Ogilvy Mather,Ogilvy Mather Paris
Country: France
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Sharing,Useful purpose
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion,Marketing mix Level - Social Media
Topics: Service Marketing, Social Marketing