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Snaptivity

Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downtime at the event, such as halftime at a football match. (https://www.rga.com)

 

Tags: Industry: Advertising
Company: Snaptivity
Agency: RGA
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Social Network
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing