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The Archaeologist

The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin.As an analogy to Ehinger’s motorcycles, 'The Archaeologist' is pure craftsmanship: The parts of the motorbikes are  sealed with a tin alloy to make it safe for them to be utilised in a drink. Subsequently, they are soldered onto a steel structure and encased in a handcrafted bottle. The creative concept was developed by the Serviceplan Group together with renowned Hamburg designers Studio Oeding. (https://www.serviceplan.com)


Tags: Industry: Advertising
Company: Ehinger Kraftrad
Agency: Serviceplan Munich
Country: Germany
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Mechanical Vibration
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing