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Biografia
Lorenzo Marini (Monselice, 1958) è un pubblicitario e scrittore italiano.
Dopo gli studi artistici e la laurea in Architettura a Venezia nel 1980, lavora presso alcune agenzie pubblicitarie italiane: Ogilvy, Leo Burnett, Canard e Gruppo Armando Testa. Nel 1997 fonda a Milano la Lorenzo Marini & Associati, agenzia con filiali a Forlì e Torino e che nel 2010 apre una sede a New York.
Nella sua carriera da art director viene insignito di oltre 300 premi nazionali e internazionali, tra cui il Leone d’Oro di Cannes al Festival internazionale della pubblicità per la campagna Agnesi nel 1985. Artista multidisciplinare[ si dedica negli anni a numerose attività: dal cartooning alla regia, alla pittura[ e in particolare alla scrittura, con la pubblicazione di alcuni saggi e di due romanzi.Ha condotto per Rai Radio 2 ‘Il giorno della marmotta’, programma sulla creatività, in coppia con Dario Vergassola.
Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He is an internationally recognized business consultant whose client LIST includes AT&T, BellSouth, Ford, GE, Motorola, Square D, Whirlpool and Sprint. He also an educator, the winner of many awards and honors, and a member of the American Psychological Association. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at University of Southern California. He was a prominent member of the core TEAM during the initial years of Indian Institute of Management Calcutta, the first Indian Institute of Management.
Jim Stengel (born James R. Stengel on May 5, 1955) is an American businessman, author, professor, and public speaker. He served as the global MARKETING officer of Procter & Gamble from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Neil Rackham is an author, consultant, and academic who is widely recognized as one of the founders of modern sales theory. Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages.
George S. Day is an educator in the field of marketing. He is the Geoffrey T. Boisi Professor of marketing and co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change and competitive strategies in global markets.
Robert Lawrence Kuhn (born 1944 in New York) is an international corporate strategist, investment banker, and public intellectual. He has a doctorate in brain research and he is a long-time adviser to China's leaders and the Chinese government; adviser to multinational corporations on China strategies and transactions; and a frequent commentator on business, finance (he is a columnist for China Daily and South China Morning Post and he appears regularly on the BBC, China Central Television and other major media).
Paco Underhill is an environmental psychologist and the founder of a market research and consulting company called Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands.
Gerald Zaltman received his AB degree in Government from Bates College in 1960. Two years later, he was awarded an MBA from the University of Chicago. He was awarded a Doctoral degree in Sociology from Johns Hopkins University in 1968.
