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Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin BRAND grew rapidly during the 1980s, as he set up Virgin Atlantic and expanded the Virgin Records MUSIC label.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 FILM, The Joneses – to study the effects of social influence on purchasing decisions.
Edward de Bono (born 19 May 1933 in Malta) is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.
Edward Charles Francis Publius de Bono was born in Malta on 19 May 1933. Educated at St. Edward's College, Malta De Bono then gained a medical degree from the University of Malta. He studied at York University, Toronto, and later was a Rhodes Scholar at Christ Church, Oxford, where he gained an MA in psychology and physiology. He represented Oxford in polo and set two canoeing records. He also has a PhD degree in medicine from Trinity College, Cambridge, a DDes (Doctor of DESIGN) from the Royal Melbourne Institute of Technology, and an LLD from the University of Dundee.
Prof. Dr. Dr. h.c. mult. Hermann Simon (born 10 February 1947 in Hasborn, Germany) is a German author and BUSINESS leader. He is chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants. Simon is an expert in strategy, marketing and pricing. An ongoing online survey (in German language countries) vote him the most influential management thinker after Peter Drucker. Simon has authored numerous books and writes articles for international newspapers and BUSINESS magazines.
Contact: http://www.hermannsimon.com/
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: Rather than merely making MONEY, it is to create and keep a customer.
Levitt was born in 1925 in Vollmerz. A decade later his family moved to Dayton, Ohio. He served in World War II, received his high school diploma through correspondence school and then earned a bachelor's at Antioch College and a Ph.D. in economics at Ohio State University. His first teaching job was at the University of North Dakota.
