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Skip Friday 13th

Skip Friday 13th
Tags: Industry: Gaming
Company: Loto
Agency: BBDO
Country: United Arab Emirates
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Alternative,Time-saving
Type of content: Commercial
Language: English
Level: Market level - Changing the time
Topics: Brand Marketing

Zombies

Zombies
Tags: Industry: Sports
Company: Nike
Agency: Wieden Kennedy
Country: United States
Prize: Cannes
Year: 2017
Creative Concept: Alternative
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Tilt Brush Artist in Residence

Tilt Brush Artist in Residence
Tags: Industry: Computer
Company: Google Inc.
Agency: Google Creative Lab
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Virtual reality
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Advertising

Gravity Cat

Gravity Cat
Tags: Industry: Videogame
Company: PS4
Country: Japan
Prize: Asia Pacific Advertising,Cannes Lion Prize
Year: 2017
Creative Concept: Game,Partial or Excessive Action
Type of content: Commercial
Language: Japanese
Level: Market level - Changing the occasion
Topics: Brand Marketing

The Nation's Bike

The Nation's Bike
Tags: Industry: Automotive
Company: BAJAJ
Agency: Leo Burnett
Country: India
Prize: Cannes Lion Prize,DAD Awards
Year: 2017
Creative Concept: Emotion,Multilevel
Type of content: Commercial
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing, Emotional Marketing

Markethink

Markethink

How the best brains, entrepreneurs, and marketing managers have invented new markets, like Steve Jobs and Nicolas Hayek.

by Massimo Soriani Bellavista, Christel Nussbaumer, Walter Giorgio Scott

cover markethink bw

Book details

  • Paperback: 324 pages, black and white
  • Language: English
  • ISBN-10: 1500714453
  • ISBN-13: 978-1500714451
  • Product Dimensions: 6.7 x 0.7 x 9.6 inches
  • Price: USD 18

Buy from Amazon.com

 

cover markethink color

Book details - Special edition - full color

  • Paperback: 324 pages, full color
  • Language: English
  • ISBN-10: 1511824174
  • ISBN-13: 978-1511824170
  • Product Dimensions: 6.7 x 0.7 x 9.6 inches
  • Price: USD 42

Buy from Amazon.com

 
 
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