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Tag: Agency:J. Walter Thompson Tokyo
KitKat Mail
  KitKat Mail KIT KIT, when pronounced by Japanese, sounds like 'kitto katsu' which also means 'surely win'. With this happy coincidence, KIT KAT has been established as a good luck charm for the most important day in a Japanese student's life - university entrance exams. Our challenge, was to find a new, innovative and meaningful way to expand this brand beyond the student target, increa ...