Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites
Totale: 49 risultati.
Tag: Prize:Clio Awards
"A hunter shoots a bear"
Tipp-ex Case Study - "A hunter shoots a bear" For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.  
Christmas 2117
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,,
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
The Never-Ending Forest
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Alien
To promote Volkswagen’s longstanding support of independent cinemas,  ‘Alien’ shows Volkswagen’s innovative technology take a starring role as its Hands Free Boot Opening comically breaks the intended suspense. Although perfect for real life, it’s not made for Hollywood…(http://www.adamandeveddb.com)    
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
There Will Be Haters
#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Creative Concept: ,,
Type of content:
Language:
Level:
Topics:
Aid Couture
Aid Couture displayed boutique-style in a series of sale events in popular malls. Proceeds were then used to purchase immediate-need life essentials like food, medicine and water for calamity victims. The program showcased Procter and Gamble’s mantra of “Touching Lives, Improving Life.” Its successful execution hinged on numerous pro-bono services from various partners including celebrities and me ...
Tiger Infrequent Flyers Club
77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight.  ...
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Type of content:
Language:
Topics:
Puma Social
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,
Type of content:
Language:
Level:
Topics:
Museum of Feelings
  The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,
First World Problems Anthem
First World Problems Anthem DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
Samsung Maestros Academy
  Samsung Maestros Academy Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. With the help of Leo Burnett Milan, Samsung created the first-ever digital conservatory called Maestros Academy to foster the next generation of  ...
Embassy of the 18th Zone
 Embassy of the 18th Zone This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics: ,
Sapeurs
Sapeurs the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Teleconference
  Teleconference The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party.  ...
News Bottle!
  News Bottle! In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.    
Pharrell Williams '24 hours of happy'
Pharrell Williams '24 hours of happy'
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Type of content:
Language:
The Hamster Stunt: Charlie the Hero
The Hamster Stunt: Charlie the Hero A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)
A DRAMATIC SURPRISE ON A QUIET SQUARE
A DRAMATIC SURPRISE ON A QUIET SQUARE TNT’s tagline is “We know drama”.  Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
The world's deepest site
 The world's deepest site Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside.(www.ogilvy.com.ua)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,,,
Year:
Type of content:
Language:
Topics:
Max's favourites:
Who Cares
Who Cares To attract young people to an occupation where you have to give up your comfort to help others. Swedish armed forces created a scenario to determine how far people are prepared to go to help one another. A person was locked up in an enclosed box, he agreed to sit there until someone else willing replace him. Every hour a door would open and if someone was there he could leave the box w ...