Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)
Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. (http://tbwa.com)
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the en ...
Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downt ...
Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six second version of its Stocktake Sale. Running exclusively on YouTube, the '6 Second Sale' campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au - the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss t ...
For World Elephant Day, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. ‘Hello in Elephant’ - a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared ...
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)
The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to ...
The new campaign, created by BMF, signals a departure from how the category traditionally attempts to engage Australian consumers. Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting. The brand campaign is supported by TV followed up by strongly integrated, produ ...
Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But it needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism. “VCTV” was the category’s first Facebook Live show in Australia. The collaboration between ...
This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)
Snickers took their quest to cure our 'hangriness' one step further with their 'Hungerithm' campaign. The campaign tapped into Australia's mood by monitoring what we're saying on the internet - and the angrier we all became, the lower the price of a Snickers bar at 7-Eleven stores. The campaign achieved a 15 per cent increase in year on year sales at 7-Eleven stores and also had over 30 million me ...
Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...
